Kinetic Typography - Principles of Animation

Squash and Stretch
I used the squash and stretch principle on the word "breathing" at 00:09 and in "loneliness" at 00:08.

Anticipation
I used anticipation on the entire text composition at 00:05.

Staging
Staging was used in "out" at 00:01 by directing your attention to that one word in particular. It was also used in "old" and "die" at 00:13 by communicating a mood or reaction.

Follow Through and Overlapping Action
Follow through is demonstrated in "address" at 00:07.

Arcs
The text followed an arc shape at 00:17.

Appeal
The font has some personality, the colours are bright and nice to look at.

Kinetic Typography - Get Busy Living Or Get Busy Dying

Kinetic Typography Analysis

The title of my kinetic typography is Get Busy Living Or Get Busy Dying. I used Adobe After Effects CS6 to edit it and the audio was the song Get Busy Living Or Get Busy Dying by Fall Out Boy. The content is a 25 second long video of moving words to the time of the music. I really like the look of the ending. I don’t like the way the sound cuts off before the very end, if I were to redo it I’d try harder to find better audio that didn’t cut off. I also think the colours and font don’t match the lyrics very well as the lyrics are upset and the colours and font are bright and cheerful. I’d use darker colours and a more serious or angry font if I were to change it. To make it look the way it does, I used green, blue, and purple colours and the “Fawn Script” font. I found the part from 00:03 – 00:06 the most challenging because getting the text to descend in sync with the vertical text was time consuming and I made a lot of mistakes that resulted in me having to restart the section. I thought the shattering animation on the words “old” and “die” were successful because they effectively communicated what the lyrics were saying.